SOUTH LAKE TAHOE, Calif. – Tahoe Bike Company, located in the heart of South Lake Tahoe and a popular go-to for all things bike and e-bike related, has taken on new family ownership under locals, Justine and Marlon Charneau and Laurent Dhollande. Plans to carry on Tahoe Bike Company’s values and excellent reputation continue to be a priority as long-time management remains in place while new ideas to enhance the shop are underway.
General Manager, Ed Weber, has been with Tahoe Bike Company for a decade. “This building has a long history,” said Weber who has been present for several ownership changes. “This [job] keeps me out of trouble. It’s a great job, you meet people from all over the planet every day, and it’s nice to interact with and give people a feel of what we do in Tahoe.”
Weber along with David Militante, Operations Manager at Tahoe Bike Company, both plan to continue their dedication to providing knowledge and expertise to visitors and locals while offering full-service repairs on bikes and e-bikes. “Whether you just need a minor tune-up or major repairs, we can do it here,” said Weber.
Since the Dhollande-Charneau family has taken over, some updates and additions for the shop are in progress, including an improved online website now offering online bookings, a “hydration station”, tool bench station, and a curated boutique called Lakeview Trading Post, with merchandise, hand-made accessories, and unique gifts from regional artists and small businesses.
Previously offering ski rentals in the winter, the Charneaus and Dhollande decided it was time to transition into something different with hopes of adding more to the shopping experience of the Lakeview Commons area. Although the boutique is still in the works, their goal is to have it fully stocked and running by this summer.
Recently, the shop has become an authorized Aventon dealership, as the popular, high-quality e-bike brand joins Tahoe Bike Company’s selection of brands including BESV, Fuji, and SE Bikes, available for demo, rental or purchase.
“We’ve brought a bunch of new e-bikes in last summer,” said Justine. “They’re super popular and a great way for families of all different levels to get out and go farther than they normally would.”
Their affordable and family-friendly 4-peddle Surrey bikes continue to be an admired way to create great memories while out enjoying Tahoe’s beauty.
Sustainability is priority for new owners, the Dhollande-Charneau family. Methods to provide more sustainable practices include plans for a “hydration station” this summer which will offer free water to refill reusable water bottles, as well as bringing in more quality products that last longer.
Lowering the impact of traffic congestion and air pollution on the community is at the forefront. “Getting people on bikes is just a great way to enjoy Tahoe and get a better sense of the scenery and the landscape,” added Marlon.
As the tried and true aspects of Tahoe Bike Company’s mission stand fast as a shop offering quality services and extensive selections of bike and e-bike rentals, sales, and repairs, the Dhollande-Charneau family plans to maintain community stewardship while blending fresh energy and new ideas for enhanced experiences in and around South Lake Tahoe.
For online bookings or to learn more about Tahoe Bike Company, visit https://www.tahoebikeco.com.
Tahoe Bike Company is located at 3131 Harrison Avenue in South Lake Tahoe, Calif.
