There was a moment at the second-ever Gambler’s Run in 2024 when The Main Squeeze was covering Pink Floyd’s “Have a Cigar” and it all kind of came together for Crystal Bay Casino’s production/marketing manager Sam Shear.

“It was right at dusk,” he said. “The golden hour light. The energy of the band, the energy of the crowd. It was epic. All the work we’d done, a lot of things had to line up to make that moment happen.”

Things did line up and that moment did happen. More moments happened last year and more moments will happen in 2026, the festival gaining momentum like some incendiary fiddle solo played against a devil down in Georgia. This year, the String Cheese Incident leads its biggest lineup yet, headlining three days of deep-pooled musicality with their Thursday night set.   

Formed in Colorado a good 30 years ago, the band has shredded strings and lit up audiences around the world with its bluegrass meets funky-country-rocky-jazzy-reggae-infused sound that offers a pinch of psychedelia and throws in a warm breeze
for good measure.

The band’s name stems from a cheese-heavy food fight the members had in a bar back in the ’90s. They’ll be coming off a two-night run at Red Rocks Amphitheater before rolling the dice in Crystal Bay as part of their five-month Just Keep Spinning tour. 

Red Rocks has a 9,500-person capacity, a typical venue size for the band. Gambler’s Run, on the other hand, is capped at 1,000. A faraway lawn seat won’t exist at the festival, and access to the front rows won’t cost $500-plus — so fans will see and hear and feel the cheese-grating up close.   

“String Cheese is about the biggest act we can get,” Shear said. “We’ve had them in the Crown Room, but this is a new time for a new setting.”

That setting is outdoors. That setting is intimate. That setting is Tahoe air and golden hour light and the mysteries of the night.  And visuals. 

“A lot of focus is also on the art, the eye candy of the festival,” said Shear, who was coy with details to not give away too much and spoil first-impression surprise and intrigue. “It’s an all-encompassing experience. We’ll transform the festival grounds as much as possible.”

Those adorned grounds will be played from 4 to 10 p.m. Thursday through Saturday, with the gates opening at 3 p.m. for food and craft vendors, and high-energy afterparties in the Crown Room raging until midnight or so. 

Big Head Todd and the Monsters headlines Friday’s lineup with its own sweet Colorado-born style that has continued to evolve and delight music lovers since its 1993 platinum rock album Sister Sweetly, featuring the decade’s iconic and seemingly immortal (for good reason) “Bittersweet.” The soulful sounds and rhythmic beat of The California Honeydrops will get Saturday night’s airs swirling and the dancefloor moving.

But Gambler’s Run isn’t just three consecutive big-name concerts; it’s a music festival that features eight hours of music per day and over 10 bands that run the gamut. Also performing are the Humboldt funk machine Diggin Dirt, the electronic-instrumental synthesis of the groovy Octave Cat (featuring Jessie Miller of Lotus), and the Nashville-based Grateful Dead-influenced punk rockers Sicard Hollow, among others.

Sicard Hollow’s guitarist Alex King shared his thoughts: “We love music festivals, casinos, and lakes. Gambler’s Run is a perfect place … because it crosses off all three of those boxes. Let’s party.”

Three-Pronged Event 

In addition to the intrepid tunes and dynamic art, Gambler’s Run also features a core contingent of activities and activism at its nonprofit village. 

The nonprofit tine is a who’s who of local ecological stalwarts: Keep Tahoe Blue, Sierra Nevada Alliance, Tahoe Environmental Research Center (TERC), UC Davis, Restoring My Lake; and, from Colorado, Conscious Alliance. Each entity helms an interactive booth and leads an engaging activity that ties back to its message. Festival-goers are provided a punch card; punches are earned by doing the activities; completing all the activities gains entry into drawings for signed posters and other rad prizes. 

A main component of the activism for the festival itself focuses on sustainability. “When we started Gambler’s Run four years ago now, we were like, ‘We are in Lake Tahoe, we should be as conscious of our environment as possible.’”

A main cog in that activism/sustainability wheel was to phase out plastic cups by phasing in aluminum ones. The CBC began doing so at the first Gambler’s Run in 2023 and it’s now become standard practice at every show it hosts. No single-use plastic cups, not one; stats showing the switch having already saved close to 100,000 plastic cups and thousands of plastic water bottles from ending up in landfills. 

That’s the type of action that helps the world keep spinning and the music keep playing. And summer music festivals right here in the Tahoe Basin, without having to undertake some distant drive in some super-hot direction, are a good thing too.  

“If you’re a local,” Shear concluded, “you know the Crystal Bay Casino; what we do is live music. This is our masterpiece — three days of music, art, activism. Come on over and hang out.”